The Luce Center received national attention, providing a powerful opportunity to share our mission with new audiences, when YETI Coolers canceled our custom mug order for containing the words “conservative women.”

Within hours of sharing our story on social media, the decision ignited national outrage, leading to premier coverage by Fox News, Newsmax, CBN News, The Washington Examiner, Blaze Media, the New York Post, and dozens of other outlets, as well as the promotion of our story and mission on a billboard in Times Square. Our message was clear: conservative women will not be silenced. We will lead with courage and conviction in all areas of our lives.

Grizzly Coolers—an all-American company that shares our love of faith, family, and freedom—stepped in to create an exclusive line of drinkware and coolers that honors our important mission. We are grateful to Grizzly and all patriotic Americans who support conservative women!